Global Fashion for Girls

Daughters of Fashion is the product of a mother having four daughters of her own and being frustrated at the clothing options available in the Australian market as those daughters evolved into teens.

My name is Fiona Pearse and I am the owner of  Welcome to our website. We hope you visit again and we appreciate your interest.

I live in Sydney, Australia and have four daughters of my own. I'm sure at some stage they will all feature in this online store in some capacity. They have already started helping me out in the office and are very quick to let me know when a piece arrives for our first collection and they "really really" like it. That usually means they'd like to be wearing it.

I have never worked in fashion. The closest I ever got was in creating a 3 hr delivery service for online retailers in Australia called WantItNow whilst working with my sister in our family business. Perhaps the exposure to retail and fashion really piqued my interest. Perhaps the entrepreneur in me never sleeps and I saw an opportunity to provide global fashion to Australian teens.  Whatever the driver, here I am.

Our team is learning and growing every day but our core offering has never and will never change. We want to offer good quality and fashionable items to teenage girls that have been sourced from around the globe.  We will offer pieces that are interesting, fashion forward, edgy, tasteful and good value.  

Fiona Pearse  & the 4D team xoxo






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